Our Services
Strategy. Creative. Performance.
At VYRA, we partner with small and midsize businesses to deliver the kind of marketing usually reserved for big brands - strategic, data-driven, and built to scale. Every service we offer is crafted to move your business forward: clarifying your brand story, creating websites and campaigns that convert, and leveraging SEO, social media, email, and AI to capture attention where it matters most. We don’t just chase clicks or impressions, we focus on building systems that generate consistent leads, loyal customers, and measurable revenue growth.
Brand Strategy
Positioning that clarifies who you are, why you win, and how you scale.
We define your audience, value proposition, messaging, and visual system - then map it to channel-ready campaigns. For B.C. SMBs (98% of all businesses; 41% of the B.C. workforce), a crisp brand story makes every marketing dollar work harder. Deliverables can include brand narrative, tone/voice, identity refresh, and a 90-day go-to-market plan.
What we focus on: Audience and category insight, competitive landscape, messaging hierarchy, brand kit, and a prioritized channel roadmap (paid, organic, local).
Digital Marketing
Campaigns engineered for ROI, not vanity metrics.
We plan and run high-intent campaigns across Google, Meta, and YouTube, then pair them with fast, conversion-centred landing pages. Site speed and UX are revenue levers - conversion rates decline as load time rises beyond ~3 seconds. We optimize creative, bids, audiences, and pages against real business outcomes (calls, form fills, purchases).
What we manage: Google Ads (Search/Performance Max/YouTube), Meta Ads, remarketing, landing pages, offer testing, and GA4/server-side tracking.
Social Media Management
From “posting” to pipeline.
In 2025, ~79% of Canadians are on social media, and over half use social to research brands. We create platform-native content, community management, and creator partnerships that ladder up to measurable actions—traffic, leads, bookings, or sales.
What we manage: Content calendars, production, publishing, social listening, UGC/creator collabs, community moderation, and performance dashboards (paid + organic). Trend-driven and AI-assisted content testing where it makes sense.
Search Engine Optimization
Own demand in Google and the local pack.
Google still dominates Canadian search, and organic search continues to drive a large share of site traffic and revenue—especially for intent-heavy queries. We combine technical SEO, content strategy, and local SEO (Google Business Profile, citations, reviews) to grow qualified visits and calls—while adapting to AI Overviews and changing SERP layouts. Top rankings concentrate clicks; position #1 averages ~40% CTR.
What we deliver: Technical fixes, information architecture, keyword & content strategy, GBP optimization, listings cleanup, schema, Core Web Vitals and page-speed improvements (which also lift conversion).
AI Marketing
Practical AI that speeds creation and sharpens performance.
We deploy GenAI for audience insights, content & ad ideation, rapid creative variation, and media/SEO analysis—within brand and compliance guardrails. Global research indicates significant productivity gains from GenAI, and enterprise case studies show dramatic cycle-time reductions in marketing production. We pass those gains on to you in faster testing and lower creative costs.
What we deliver: AI-assisted content ops, campaign QA, predictive testing plans, and LLM-aware SEO content structure (to perform in both classic search and AI surfaces).
Print and Traditional Media
Offline that makes online work harder.
Direct mail and print still punch above their weight when personalized and integrated with digital. Canada Post-backed research shows tactile media can drive stronger attention and action; personalized mail lifts response rates versus generic pieces. We tie print to trackable landing pages and QR to attribute real performance.
What we manage: Postcards, door hangers, local publications, out-of-home near your trade area, and cross-channel testing to find the offline-to-online mix that scales.
Website & Landing Page Development
Fast, persuasive, built to convert.
Your website is often the first impression and it can make or break a sale. Slow load times and clunky design cause visitors to bounce, while modern, mobile-first pages improve both SEO rankings and conversions. Research shows that even a one-second delay can reduce conversions by up to 7%. We build lightweight, responsive websites and landing pages that not only look great, but are engineered to capture leads and drive revenue.
What we deliver: Conversion-focused landing pages, full websites (WordPress, Webflow, Shopify), mobile optimization, on-page SEO, analytics setup, accessibility compliance.
Reputation Management
Reviews and listings that sell for you 24/7.
Reviews are a primary trust signal for local purchases. We standardize your listings, streamline review generation, and respond to feedback to boost calls, direction requests, and web visits from Google Business Profile.
What we manage: GBP optimization, review generation flows, response playbooks, multi-location consistency, and reporting on actions (calls, clicks, direction requests).
Search Engine Optimization
Automations that nurture and scale.
Email and SMS remain the highest-ROI marketing channels, returning $36–$48 per $1 spent. Automated flows outperform manual sends, generating up to 320% more revenue. We design CRM-integrated systems that welcome, convert, and re-engage customers. Delivering the right message at the right time while freeing your team from repetitive tasks.
What we deliver: Email strategy & flows, CRM integration, SMS campaigns, segmentation & personalization, deliverability optimization, revenue reporting.
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